Region · Census West South Central division · South

West South Central rental markets

Texas and the south-central states. 4 states and 574 ranked cities, summarized by the median Overall across those cities.

51.6 median Overall
Middle range 42.8 to 59.7 (25th to 75th percentile of its cities)Median Cash Flow 70.9 · Growth 57.2 · Stability 41.3Ranked #3 of 9 regions by median Overall scoredistribution across 574 ranked cities, not a distribution point estimate. As of 2026-07-10

The honest read

West South Central ranks #3 of 9 U.S. regions for rental investing, with a median Overall of 51.6/100 across its ranked cities, above the national median. 4 states make up this division. Its strongest factor is job growth: 1.8%, 1st of 9, backed by population growth (2nd).

The biggest drag is rent growth: 2.7%, 9th of 9. A region grade is the median of its ranked cities, a screen for where to look, not underwriting. Open any city below for its full shown-math breakdown, or run a specific deal through the cap rate and cash-flow calculators.

Where it ranks, factor by factor

Every value is the median across the 574 ranked cities in this region. The national rank compares all 9 regions on that one factor; the engine already flips inverted factors (affordability, low unemployment) so a better rank always means a better market. Each factor sits in one of the model’s three categories (Cash Flow, Growth, or Stability); this is a representative summary, and the full thirteen-factor breakdown is on each city’s page. Full methodology.

FactorCategoryRegion valueNational rank
Gross rent yieldCash Flow6.7%#3 of 9
Rent growthGrowth2.7%#9 of 9
Home value growthGrowth2.0%#9 of 9
Population growthGrowth1.2%#2 of 9
Job growthGrowth1.8%#1 of 9
Price-to-incomeCash Flow3.9×#3 of 9
UnemploymentStability4.1%#5 of 9
Rental demandStability43% renters · 7.6% vacancytwo-part measure
Income growthGrowth4.6%#8 of 9

States in the West South Central division

Ordered by median Overall across each state's ranked cities. A public rank appears only for states that clear the 20-city and 10-county coverage threshold.

Div rankStateOverall scoreGradeGross yieldHome-value growthPrice-to-incomeRanked cities
#2Oklahoma58.7A7.3%3.8%3.3×75
#10Arkansas52.7B6.7%3.7%3.8×69
#15Texas50.9B6.5%1.8%3.9×372
#29Louisiana43.1D7.8%0.3%3.9×58

Data as of: Zillow ZHVI/ZORI through the latest monthly release · Census ACS 5-yr 2020–2024 · Census PEP July 2025 · BLS LAUS county 2025 annual (11-month average). Generated 2026-10-06. Methodology & limitations · underwrite any specific deal with the free calculators.