CE Universe · 5,233 U.S. markets tracked

Find rental markets you can afford to hold.

Scan every ranked U.S. market by cash flow, population growth and appreciation. Then test a property, check the assumptions and save your research.

Six optional questions turn your budget and goals into a shortlist. Or see the ranked lists

See how a rental deal works ↓

Market scanner

Data 2026-10-06

Every ranked U.S. market, lowest to highest by cash flow, population growth and appreciation.

Every ranked U.S. market, lowest to highest by cash flow, population growth and appreciation. Open the ranked table

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Cash flow
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Pop growth
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Appreciation
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Entry estimate
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Modeled rent
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Cap rate
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Population
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Overall grade
Buy & Hold screen
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      Arrow keys move through the markets. Space locks one. Enter opens its page.

      Type a place, a state or a rule such as cash flow > 300, then press Enter.

      ✦ Drag to pan · Ctrl + scroll to zoom · click a city for details

      Market explorer

      Where would you invest?

      Find a region. Get to know its cities.
      Ranked markets ↗
      Tap a state to explore
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      How to read this map

      What the colors mean

      Colour = standardized Buy & Hold screen status

      A screen result is modeled market context, not a verified property.

      Read the methodology →

      Explore at your own pace

      • One dot = one city. Size shows population, not quality.
      • Gold ring = selected city.
      • Number = a group of cities. Tap to explore; zoom to separate them.

      Search or select a city for details. Use + and − to zoom, or arrow keys to move around. The city list offers the same markets without the map.

      Detailed state and county boundaries: U.S. Census Bureau, 2025. Reference geography, not property boundaries.

      Data generated 2026-10-06

      Your saved markets

      Save cities from the map to revisit them here.

      Saved markets stay in this browser on this device. No account is needed to save them. A free account keeps your saved calculator analyses on any device. Sign in or create an account

        Open my research workspace →

        Anatomy of a rental deal / hypothetical example

        The rent is $2,300.
        What do you actually keep?

        A $240,000 rental can look good at first glance. See what is left after financing, operating costs, and reserves. Change the assumptions to find out how much room this deal has.

        Enable JavaScript to adjust this example, or use the rental calculator below.

        Hypothetical numbers, not a listing or local market estimates. Assumes a 30-year fixed loan, $250/month property tax, $150/month insurance, 5% vacancy, management at 8% of collected rent, and two reserves of 5% of gross rent each for maintenance and replacements. No HOA, owner-paid utilities, or other expenses are included.

        Rent needed to break even
        ?
        Down payment + 3% closing costs
        ?

        Cash needed above excludes initial repairs and extra cash reserves. Monthly cash flow is before income taxes and excludes appreciation. Actual bills and repairs will vary.

        Open this example in the full calculator →

        Where the monthly rent goes

        Gross rent?
        Total costs + reserves?
        Monthly cash flow after reserves?

        Adjust the example to see the monthly result.

        Modeled Buy & Hold shortlist

        211 markets clear the baseline screen.

        166 also clear it at 20% down. Insurance is a 0.5% annual allowance; the count falls to 155 at 1.0% and 106 at 1.5%. These are sensitivities, not premium estimates. Screen buy-hold-v1-2026-09-19.

        Shortlist #1 · Overall #13

        Pearl MS

        20% down
        Investor-entry estimate$157k
        Modeled rent$1,524/mo
        25% cash flow · stress to base+$130/mo to +$240/mo
        Hold Coverage1.31

        Strongest score: Cash Flow · Weakest measured signal: Growth

        Data caveat: bottom-tier value and market rent are not property-matched; verify rent, tax, condition, and an actual landlord insurance quote.

        Shortlist #2 · Overall #30

        Ocean Springs MS

        20% down
        Investor-entry estimate$203k
        Modeled rent$1,836/mo
        25% cash flow · stress to base+$50/mo to +$190/mo
        Hold Coverage1.19

        Strongest score: Cash Flow · Weakest measured signal: Stability

        Data caveat: bottom-tier value and market rent are not property-matched; verify rent, tax, condition, and an actual landlord insurance quote.

        Shortlist #3 · Overall #33

        Hartselle AL

        20% down
        Investor-entry estimate$169k
        Modeled rent$1,600/mo
        25% cash flow · stress to base+$160/mo to +$280/mo
        Hold Coverage1.33

        Strongest score: Cash Flow · Weakest measured signal: Growth

        Data caveat: bottom-tier value and market rent are not property-matched; verify rent, tax, condition, and an actual landlord insurance quote.

        How to turn this research into a decisionUnderstand the scores, test a property, and keep your work together.

        5,233 U.S. cities · data generated 2026-10-06

        Move from market discovery to a deal you can test.

        Start with 4,812 U.S. markets ranked on public data, then replace our market-level estimates with an actual property’s price, rent, insurance quote, taxes, and costs before you commit.

        5,233
        U.S. cities tracked · 4,812 ranked on the City Market Score
        33,659
        ZIP Code areas searchable · 20,132 with an overall score
        Source + date
        cited next to every number; models published in full
        Free · no login
        every score and calculator is public; an account only saves your work

        City data generated 2026-10-06 · ZIP data ACS 2024 5-year · searchable, scored and ranked are different universes; not every ZIP Code has an overall score.

        How we work with you

        From market search to property analysis.

        The same three steps every time, whether this is your first property or your ninth. Screen the market, understand what is actually driving the score, then replace our area-level estimates with the real property’s price, rent and costs.

        01

        Discover

        Search a city or ZIP Code, or browse the ranked lists to find markets that fit your strategy.

        02

        Understand

        Read the measured factors, confidence and limitations on the profile. City and ZIP scores stay in their own comparison universes.

        03

        Underwrite & save

        Test the actual deal in a free calculator. Sign in only when you want to save the analysis or move it into your property tracker.

        Go deeper into the market evidenceCity and ZIP rankings, each with its own transparent methodology.

        Market intelligence

        Compare city and ZIP Code rankings.

        Cities and ZIP Codes are scored by separate, transparent models on different geographies. Their numbers are not interchangeable, so we keep the rankings distinct and link each to its own methodology.

        City Market Score

        Rank U.S. cities on the fundamentals.

        4,812 ranked cities · 13 measured factors

        Cash Flow, Durable Growth and Stability & Rental Demand, combined by a published weighted formula. Every factor is a national percentile from Census, Zillow, BLS and FBI data, sourced and dated on each page.

        Rental Investor ZIP Score

        Go deeper than the city line.

        20,132 scored ZIP areas · 4 categories

        A 0–100 score and A–F grade for Census ZIP Code areas, with national and in-state percentiles, honest ACS history, and clear labels where a factor is county or place context rather than ZIP-observed.

        City and ZIP scores are computed on different geographies and are not directly comparable.

        Run the numbers

        Found a market? Underwrite the deal.

        Every calculator shows its formula and every assumption. Signed in, save an analysis to compare deals side by side.

        All calculators →

        General wealth calculators (investment growth, retirement, and more) stay on the full calculators page.

        Methodology

        See how the scores are calculated.

        The product is the credibility of the numbers. Both ranking models and the financial screen are published in full; measured, modeled, and assumed inputs are labeled, and the limits are stated on the page.

        Sources named

        City inputs include Zillow, Census, BLS and FBI data. ZIP profiles use Census and other government sources unless a page explicitly names something else. Survey estimates are never presented as live listings.

        Published scoring methods

        The City Market Score, Buy & Hold screen, and Rental Investor ZIP Score publish every weight, assumption, gate, and limitation.

        Limitations, stated

        Every figure carries its source and vintage, and the methodology names what the model can’t see. Scores are a screen built from historical public data, not a forecast, appraisal, or investment advice.

        What the data does not cover.

        The Rental Investor ZIP Score reads 24 measured inputs, and 6 of them are observed for fewer than 30% of ranked ZIP Code areas. We publish which ones, because the alternative is filling the gap and not saying so: A ZIP either has a measured observation or it does not. No measured value is inherited from a county, neighbour or state. Below are the three thinnest, and the best-covered input for scale.

        • Sale-to-list price ratio17.23%
        • One-bedroom home value21.22%
        • Days to pending23.02%
        • Market heat index99.82%

        Share of ranked ZIP Code areas with a measured observation, published in the ZIP model manifest. The ZIP model in full →

        Read the full methodology →  ·  no account required · no data sold

        Selected research

        Underwriting, in practice.

        All research →

        Every portfolio starts with one property.

        The research stays free and public, permanently. Sign in only when you want us to remember your work.